Experience & Background
Alongside my freelance work, I currently work as a marketing & digital design executive, where I design and deliver high-performing emails, digital assets and campaigns across multiple channels.
This experience means I bring a commercial mindset to every project, balancing strong visuals with strategy, performance and real-world results.
Key skills
Tools & Platforms
Adobe Photoshop · InDesign · Dreamweaver · Canva · Dotdigital · Shopify · G Suite · MS Office
Creative & Design
Campaign Conception · Digital Artwork · Brand Consistency · Visual Storytelling · Copywriting
Marketing & Strategy
Email Campaigns · A/B Testing · Data Analysis · Subscriber Growth · Cross-Channel
Experience
Email Marketing & Digital Design Executive
Chelsea Magazine Company (Telegraph Media Group) August 2024 – Present
Lead end-to-end design and execution of seasonal subscription campaigns (Black Friday, Christmas, January, Spring, Summer & September sales) across 12 brands, which has contributed to subscriber growth and retention.
Design digital assets, including web banners, emails, social posts and PPC material, from concept to final delivery.
Use Adobe Suite and Canva to create fresh visuals while preserving strong brand identity
Schedule and analyse email campaigns via Dotdigital to implement improvements using A/B testing and segmentation.
Work alongside external digital team across social campaigns to boost subscriber acquisition and engagement.
Support cross-functional efforts in editorial, digital, sales, and events, including RHS Chelsea Flower Show
Act as Engagement Champion and Social Committee member, helping shape a positive workplace culture through team events, wellbeing initiatives, and staff-led feedback.
My work has been recognised through an Above & Beyond award and a Rising Star nomination, alongside team wins and shortlisting across several internal and external awards.
Email Marketing Assistant
Chelsea Magazine Company (Telegraph Media Group) July 2023 – August 2024
Designed partner promos and subscription emails; supported web and email digital art.
Maintained campaign performance reports and subscriber databases.
Built and uploaded all digital editions.
Junior Digital Executive / Marketing Executive
David Lloyd Leisure October 2019 – May 2020
Contributed to website rebrand, SEO, and content updates; coordinated on-set creative shoots.
Managed CMS content and HTML across international platforms.
Event Coordinator (Intern)
Upper Street Events Summer 2019
Supported the planning and delivery of the New Designers exhibition; involved in branding, marketing, and logistics.
Education & Certification
BA (Hons) Design Management (2:1)
University of the Arts London – London College of Communication
Explored the intersection of design, branding, and strategy across spatial, experiential, and product design. Developed an interest in inclusive design, cultural narratives, and the power of emotive storytelling.
Final Major Project: Created a collection of body-positive candles to challenge the lack of inclusivity in mainstream interiors. This explored themes of body image, gender identity, and representation through sculpture.
Dissertation: “Groupies, Muses, and Sex Objects: The Relegation of Women in Indie Music”, accompanied by a Riot Grrrl-inspired zine to visualise and expand on feminist theory and subcultural storytelling.
Certifications
Mental Health First Aider (The Healthy Work Company)
RHS Level 1 BTEC Garden Design
STA Safety Award for Teachers · Risk Assessment Introduction Award
A‑Levels: French · Geography · Sociology, GCSEs: 10 A‑B incl. Maths & English